How curiosity, discipline, and a passion for learning turned a car-loving kid into a tech entrepreneur and leader in e-commerce innovation. From the Humble Beginnings to Big DreamsBorn on September 8, 1986, in Mississippi, Reco Jefferson didn’t come from wealth—but he was rich in curiosity. From a young age, he understood that knowledge was the gateway to a better life. “I always knew that if I wanted to change my life, I had to learn,” Reco recalls. “So I read everything I could get my hands on—especially books about tech and engineering.” His early hunger for knowledge paved the way … Continue reading From Mississippi to CEO: The Unstoppable Journey of Reco Jefferson